Just over a year after unveiling his POOL concept retail door in Aoyama, Hiroshi Fujiwara is preparing to extend the franchise with a new location in Shinjuku. Over the course of its existence, the POOL aoyama did well to set a precedent of innovation and excellence, creating truly rare installation experiences such as a White Mountaineering collaborative pop-up and vintage streetwear trunk show. Perhaps in the temporary spirit of the store though, Fujiwara recently announced that the store will...
Just over a year after unveiling his POOL concept retail door in Aoyama, Hiroshi Fujiwara is preparing to extend the franchise with a new location in Shinjuku. Over the course of its existence, the POOL aoyama did well to set a precedent of innovation and excellence, creating truly rare installation experiences such as a White Mountaineering collaborative pop-up and vintage streetwear trunk show. Perhaps in the temporary spirit of the store though, Fujiwara recently announced that the store will...
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